Javanut / New Product Development
MISSION:
RocketFuel Brands, in partnership with a food scientist, are bringing a coffee peanut butter to market.
work:
Contributed to naming, category and competitor research, and brand positioning. Designed branding and packaging concepts. Each concept was based on a unique positioning platform and was paired with a potential brand name.
CONCEPT Finalists
The team selected the name JavaNut paired with Esspreado and Yo!Joe packaging for refinement and consideration for the final branding and packaging solution.