Simply Natural / Brand Refresh

MISSION:

Re-envision an all organic food brand for reintroduction into the market. Concepts were created for a salsa and salad dressing to showcase the versatility of each design. The selected concept was refined for a tomato basil pasta sauce, which launched in Costco Wholesale (Canada) in Fall 2022.

work:

Designed concepts for branding and packaging based on three positioning platforms to pitch to the client. Refined selected concept and prepared art files for production. Provided ongoing support for new product launches.

Positioning platform All the Goodness: approachable, authentic, and caring.

CONCEPT LIGHT

CONCEPT NURTURE

CONCEPT HARVEST

CONCEPT LUSH

CONCEPT MARKET

CONCEPT CRAVE

concept review

Logo Designs

Refinement

Concept Bloom, designed by RocketFuel’s Creative Lead, was selected by the client. During the refinement phase I evaluated and optimized the legibility, communication architecture, product specifications, and shelf disruption of the branding, packaging, and tray.